Remarketing – Hitting Your Target Audience at the Right Time

Many people have questions about what is remarketing. Whether you’re looking to drive sales
activity, increase registrations, or promote awareness of your brand, remarketing can be a
strategic component of your advertising !!
It offers a means of re engaging customers who might have been browsing pages on your site,
but did not follow through with a conversion.
Remarketing is a great way to advertise your products and connect with visitors to your website
who may not have made an immediate purchase or enquiry. It allows you to position targeted
ads in front of a defined audience that had previously visited your website – as they browse
elsewhere around the internet.
Most remarketing ads are delivered in text and or image display formats and are managed from
within Google AdWords. A growing number of ads are becoming animated including video
formats. Image animation in display ads is usually achieved by using GIFs or HTML5.
Prompt reach/Well-timed targeting: You can show your ads to people who’ve previously
interacted with your business right when they’re searching elsewhere and are more likely to
make a purchase.
Large-scale reach: You can reach people on your remarketing lists across their devices as
they browse over 2 million websites and mobile apps.
Efficient pricing: You can create high-performance remarketing campaigns with automated
Easy ad creation: Produce text, image, and video ads for free with Ad gallery.
Campaign statistics: You’ll have reports of how your campaigns are performing, where your
ads are showing, and what price you’re paying.
Because it gives you the ability to not let potential customers slip away. It’s your second chance.
Remarketing allows you a powerful new way to communicate with people who’ve visited your
site, outside of your site. The best part is that it puts you in the right place at the right time,
connecting you to the right people with the right message. It’s just right!
Once you have identified the targets, you can then display specialized ads that promote the
products they already viewed. These ads, therefore, will be highly personalized and promote
items that people already showed an interest in, increasing their relevance.
Thanks to remarketing, you can bring those people back and convert them into engaged
customers.Remarketing increases visibility and top of mind awareness for visitors.
Find out how we can help to connect with people who previously interacted with your website or
mobile app. Contact us today to learn more about what we offer:

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